Privacy Policy

1. Introduction

FloraPlus ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our plant identification and care services (the "Service"). By accessing or using the Service, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

• Account Information: If you create an account, we collect your name, email address, username, and password (encrypted).
• User-Generated Content: Photos you upload for plant identification or disease diagnosis, along with any text or comments you provide.
• Technical Data: IP address, browser type, device information, operating system, and usage data (pages visited, features used, timestamps).
• Location Data: Approximate geographic location derived from your IP address (country level), used only for analytics and content localization.
• Consent Records: Whether you agreed to our Terms and this Privacy Policy, and the timestamp of your consent.

3. How We Use Your Information

We use the collected information to:

• Provide and maintain the Service, including processing plant identifications and disease diagnoses.
• Improve our AI models and algorithms by analysing uploads and results (in aggregated, anonymous form where possible).
• Personalise your experience and display content in your preferred language.
• Communicate with you about updates, security alerts, and support requests.
• Ensure the security and integrity of the Service and prevent fraud or abuse.

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal bases for processing your personal data include:

• Your consent (e.g., when you upload a photo for AI processing).
• Performance of a contract (e.g., providing the identification service).
• Legitimate interests (e.g., improving our Service, preventing fraud).

5. Sharing Your Information

We do not sell, rent, or trade your personal data or uploaded images to any third parties. We may share information only in the following circumstances:

• AI Service Providers: When you upload a photo, it is sent to third‑party artificial intelligence services (such as Google Gemini) solely to generate identification or diagnosis results. These providers process the image only to perform the analysis and do not use it for their own purposes.
• Analytics Providers: We use Google Analytics to understand how visitors interact with the Service. Google Analytics collects anonymised usage data via cookies and may process it on servers outside your country. For more information, see Google's Privacy Policy.
• Legal Compliance: We may disclose information if required by law, court order, or governmental authority.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

6. Public Display of Images

If you upload an image for identification or diagnosis, it may be displayed publicly on our plant detail pages, community sections, or shared via social media previews. This means your image could be seen by other users and the general public. By uploading an image, you consent to this public display. If you do not wish your image to be public, do not upload it. You may request deletion of your uploaded image by contacting us.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Uploaded images and associated identification records are kept for the duration of your account or as needed for legal and auditing purposes. You can request deletion at any time.

8. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information.
• Object to or restrict certain processing activities.
• Data portability.
• Withdraw consent at any time (does not affect lawfulness of prior processing).

To exercise these rights, contact us at the email address below.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyse usage, and deliver relevant content. You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Service.

11. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies to collect information about your use of the Service (e.g., pages visited, time spent, browser type). This information is generally transmitted to and stored by Google on servers in the United States.

Google uses this information to evaluate your use of the Service, compile reports on website activity, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

You can opt out of Google Analytics by installing the Google Analytics Opt‑out Browser Add‑on, available at https://tools.google.com/dlpage/gaoptout.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States and other jurisdictions where our service providers are located. These countries may have data protection laws different from those in your jurisdiction. We take appropriate safeguards to ensure your data is treated securely and in accordance with this policy.

13. Children's Privacy

The Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us, and we will delete it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the Service after changes constitutes acceptance of the revised policy.

15. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Email: [email protected]